The M&C assessment : found in translation

7-10 p.

• Articles from the same issue (available individually)

  • The M&C assessment : found in translation
  • Buying, renting, and sharing : investigating new forms of acquisition
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  • Is the collaborative consumption the new buying? : social and economic aspects influencing collaborative consumption
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  • Cognitive aspects of car sharing in Millennials : active sharers and reluctant users
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  • To buy or to rent? : an experimental study on the antecedents of consumers' acquisition-mode decisions
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  • Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
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  • Sexual stimuli in advertising : the opposite sex effect
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  • From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
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  • Reviews
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  • Elenco Referee 2017
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• Information

  DOI: 10.3280/MC2018-001001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-001001