2017 - Franco Angeli
Article
Digital Version
International Marketing or simply Marketing?
7-11 p.
Is part of
Mercati e competitività : 3, 2017-
Information
ISSN: 1972-4861
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In this issue
- International Marketing or simply Marketing?
- Open innovation and customer-based development of new products
- Triggering open service innovation through social media networks
- The development of sustainable tourism through market-based sources of innovation in the albergo diffuso
- Figure of Merit for places : perspectives on place branding
- Can snacking be healthy? : a comparison between coeliacs and health conscious food consumers
- Evaluating tourist behaviour in sport mega-events through a structural equation model
- Green practices in port authority management : a multiple case study
- Consumers' preferences in the estate market : an explorative research on the residential product
- Book Reviews