International Marketing or simply Marketing?

7-11 p.

• Articles from the same issue (available individually)

  • International Marketing or simply Marketing?
  • Open innovation and customer-based development of new products
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  • Triggering open service innovation through social media networks
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  • The development of sustainable tourism through market-based sources of innovation in the albergo diffuso
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  • Figure of Merit for places : perspectives on place branding
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  • Can snacking be healthy? : a comparison between coeliacs and health conscious food consumers
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  • Evaluating tourist behaviour in sport mega-events through a structural equation model
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  • Green practices in port authority management : a multiple case study
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  • Consumers' preferences in the estate market : an explorative research on the residential product
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  • Book Reviews
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• Information

  DOI: 10.3280/MC2017-003001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-003001