Marketing in an experiential perspective : Toward the Experience Logic

7-14 p.

• Articles from the same issue (available individually)

  • Marketing in an experiential perspective : Toward the Experience Logic
  • Dynamic capabilities in retailers' marketing strategies : defining an analysis model
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  • SIM Talk 2016 : Retail ; Consumptions ; Digital
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  • Cause-Related Marketing and Trust : empirical Evidence on Pinkwashing
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  • Towards an online approach to university public engagement : an exploratory analysis of website content
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  • Beyond the mobile versus PC dichotomy : profiling online shoppers based on device usage
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  • Service Quality, Behavioural Intentions and Lipstick effect : Evidence from a Masstige context
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  • The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm : an analysis of best practice in the dairy sector
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  • Reviews
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  • Errata corrige Mercati & Competitività 2017, 1.
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• Information

  DOI: 10.3280/MC2017-002001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-002001