Products moving along channels, consumers cross channels

7-11 p.

• Articles from the same issue (available individually)

  • Products moving along channels, consumers cross channels
  • Introduction : New frontiers for competition : outcomes from the 13th CIRCLE International conference
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  • An open approach to develop green innovation : a case study analysis
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  • Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines
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  • The evolution of fundraising in the Italian non profit context : the Lega del Filo d'Oro case
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  • The port community system as a local innovation system : a theoretical framework
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  • Internal Branding and Employee Brand Consistent Behaviours : the Role of Enablement-Oriented Communication
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  • Consumers' responses to ethical brand crises on social media platforms
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  • Consumers' intention to buy generic drugs : evidences from the Italian setting
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  • Reviews
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  • Referee 2016
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• Information

  DOI: 10.3280/MC2017-001001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-001001