Cultural assets : new opportunities for the region

13-40 p.

• Articles from the same issue (available individually)

  • Synthesizing research in marketing through meta-analysis
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  • Cultural assets : new opportunities for the region
  • Forum : marketing and cities : the Turin experience
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  • Time horizon and green consumption
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  • Business innovation and Internationalisation : Focus on the Italian Coffee Industry
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  • Environmental sustainability and organic wine production : evidences from italian industry
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  • Commited to learn : come le pmi imparano ad esportare : una analisi di casi aziendali
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  • Technological uncertainty, market orientation and firms' economic performance
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  • Book Review
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• Information

  DOI: 10.3280/MC2016-002002

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-002002