Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing

P. 45-70

• Articles from the same issue (available individually)

  • Editorial
    Get article
  • In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
    Get article
  • Technological innovation and marketing : a multi-perspective analysis
    Get article
  • Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing
  • New trends in the development of Chinese high-tech companies : an open innovation perspective
    Get article
  • Managing responses to online reviews : an opportunity for value co-creation?
    Get article
  • The smartphoners : consumer segmentation by smartphone usage
    Get article
  • Competition in the web search market : impact of user behaviour
    Get article
  • Recensioni
    Get article

  Show more
• Information

  DOI: 10.3280/MC2016-001004

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-001004