Mental processes across cultures : implications for branding and communication

P. 27-49

• Articles from the same issue (available individually)

  • Editoriale = Editorial
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  • Is two better than one? : the impact of cross-media print and Internet advertising in Germany
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  • Mental processes across cultures : implications for branding and communication
  • Different routes to judgment formation
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  • Total business communication : theoretical approach and principles of governance
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  • Ivan Preston : a master of doctrine and humanity
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  • Preston, professor and anti-puffery crusader : dies at 79.
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  • Ivan Preston memories
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  • Recensioni
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• Information

  DOI: 10.1400/209561

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209561