Communicative Business : Italian Research Review on Business Communication : 2, 2009

P. 1-103

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  • Editoriale = Editorial
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  • L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo
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  • Shifting media uses and gratifications among Singaporean teens and university students : a future ripe for mobile applications
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  • Italian young people's attitudes toward product placement in movies : a cross-cultural comparison of product placement acceptability
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  • An emic decoding of li in Chinese successful emotional advertisements
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  • The cultural approach to business communication in Italian companies : emerging issues and challenges
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  • Recensioni
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• Information

  ISSN: 2283-6624

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  • Economics