2013 - Franco Angeli
Article
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Made in Italy e Country of Origin Effect
P. 13-36
Is part of
Mercati e competitività : 2, 2013-
Information
ISSN: 1972-4861
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In this issue
- Consumer Culture in a Post-Postmodern World
- Made in Italy e Country of Origin Effect
- From Made-in to Product-Country Images and Place Branding : a Journey Through Research Time and Space
- Online Business Social Network e strumenti per la gestione delle relazioni di business nelle PMI.
- Motivazioni e comportamenti nei confronti della contraffazione non-deceptive : un'indagine esplorativa sui giovani acquirenti
- Le metriche di marketing nel turismo : un'indagine esplorativa sui comportamenti manageriali delle imprese turistiche profit oriented
- Co-Creation in Creative Services : the Role of Client in Advertising Agencies' Innovation
- Recensioni