Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXVII, 2, 2009

P. 1-118

• Articles from the same issue (available individually)

  • Foreword
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  • Mediated Category Management : How Third Parties Enable the Implementation of Buyer-Seller Collaboration
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  • Coopetitive Dynamics in Distribution Channel Relationships : An Analysis of the Italian Context in theTwentieth Century
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  • Corporate Social Responsibility in the Retailing Industry : a Trust-Based Model of its Effects on Consumer Behaviour With Regard to Organic food
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  • Using virtual reality to grasp the secrets of buying behavior
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  • Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior
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