Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?

P. 5-13

• Articles from the same issue (available individually)

  • Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?
  • The 3 Pillars of The Naples Forum
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  • Value Co-creation : Using a Viable Systems Approach to Draw Implications from Organizational Theories
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  • Governing Business Dynamics in Complex Contexts
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  • On the Sluggish Adoption of Total Cost of Ownership Business Models : a SDL Perspective
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  • A Service-Dominant Logic for Banking Services
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  • Il piano di comunicazione da strumento a processo organizzativo e relazionale : il caso Henkel Italia
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  • L'effetto paese d'origine sul comportamento del consumatore verso i prodotti cause related : intenzione all'acquisto, disponibilità a pagare e valutazione delle iniziative di cause related marketing
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  • Innovazione, comunicazione e presidio dei mercati : le performance delle imprese del Made in Italy
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  • Green Consumer Behaviour : an Exploration of Values Held by Subjectivist Consumer
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  • Recensioni
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• Information

  DOI: 10.3280/MC2012-001001

  ISSN: 1972-4861

  Permalink: http://digital.casalini.it/10.3280/MC2012-001001