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Sadeh, Hamdi | Dalli, Daniele | Romani, Simona

West Bank Consumer-Brand Relationship : Non-Western Grounded Theory?

2009 - EGEA

P. 48-64

Is part of

Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXVII, 4, 2009
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    ISSN: 1593-2230