An Empirical Investigation of the Antecedents to the Timing of New Brand Introduction Decision

P. [1-22] [22]

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  • Global Perspectives in the Origins, Development & Consequences of Women's Self Concepts Cultivated through Television Programming and Advertising
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  • Teaching and Learning Business Innovation by Successive Approximations
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• Information

  DOI: 10.1400/119009

  Permalink: http://digital.casalini.it/10.1400/119009