Mercati e competitività. Fascicolo 1, 2010

• Articles from the same issue (available individually)

  • Lettere agli abbonati ed ai soci della Società italiana di marketing
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  • Ambiente, sostenibilità e crisi economia mondiale
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  • Note a margine della lezione di Amanda Sen.
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  • 2009 Naples Forum on Service
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  • The Customer's Process of Value Creation
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  • Value Creation from a Consumer Perspective
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  • Collective Entrepreneurship Networking as a Strategy for Business Development
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  • Role of Local Banks as potential Primary Stakeholders in Community-Type Destinations
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  • Segmentazione e marketing per la sanità pubblica
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  • Approcci knowledge-based allo sviluppo di nuovi prodotti nei mercati industriali
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  • Recensioni ; Elenco referee 2009
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  • Mission della rivista e norme editoriali
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