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Santini, Cristina | Zampi, Vincenzo | Faraoni, Monica

Wine Clubs as a Marketing Tool for Segmenting Customers, Building Winery Loyalty and Image : Some Empirical Evidence

2008 - Firenze University Press

P. [1-18] [18]

Is part of

Proceedings of the 11th Toulon-Verona international conference on quality in services : higher education, health care, local government, tourism, banking : University of Florence, Dipartimento di scienze aziendali, 4-5 September 2008. - ( Proceedings e report ; 44)