TV and interactivity in Europe : mythologies, theoretical perspectives, real experiences

154 p.

• Chapters from the same volume (available individually)

  • interactivity and Digitisation of thr Television System: An Introduction
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  • Strong and Weak Version of Interactive Television
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  • Interactive Television: A Virtuous World?
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  • Banking on Interactivity
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  • Interactivity and Other Forms of Innovation: Their Challenge For Incumbent Media Firms
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  • The History of Interactive Tv
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  • Interactive TV in Convergence Perspective: New Opportunities for Media Industries
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  • Who Cares and Why? Lessons on Interactive Television Experience in Hungary
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  • Interactivity in New and Old Italian Television: The Italian Way to Digital Terrestrial TV
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  • Trends and Contradictions in Broadcasting System: From Interactive to Networked Television
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  • Intearctivity and Analogue Commercial Television in Spain
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  • The UK from Speculation to Reality
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  • Bibliographical References
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  • Authors
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• Information

  ISBN: 8834311159

  Permalink: https://digital.casalini.it/8834311159

  SERIES

  Media spettacolo processi culturali. Contributi
  

  DISCIPLINES

  • Social interaction
  • Communications, telecommunication
  • Transportation and Communications

  SUBJECTS HEADINGS

  • Interactive television -- Europe -- Congresses