"Il banco vince sempre" : immaginari e temporalità algoritmiche degli specialisti del marketing digitale

The paper analyzes platform society algorithms as cultural products drawing on the concept of algorithmic imaginary. It develops an auto-ethnography based on the author's experience as a digital marketing specialist. The paper describes how marketers interact with Big Tech algorithms; it also examines how their algorithmic imaginaries change in relation to platform society's temporal horizons. The author describes how specialists implement appropriation strategies to monitor preferred trends in order to increase brands' visibility. The paper shows algorithmic ideology is fueled by the relationship marketers create with algorithms, thus obtaining back authority. As a result, algorithmic logics, proposed as simple game rules, become hegemonic norms. [Publisher's text].