The contribuition of retail trade to the integrated regeneration of italian town centres

The identity of a territory is generally perceived on the basis of place awareness in terms of experiential and relational trends created within urban areas connoted by centuries of activities and relationships. Urban areas, constituting a resource for the economy of towns and cities have to act in synergy with public and private sectors, envisaging forms of funding to incentivize new businesses and the requalification of existing businesses, in order to create alternative niche markets to those of large scale structures. [Publisher's text].

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