La micro impresa dell'artigianato artistico campano : tradizione, resistenze al cambiamento e necessità d'innovazione

In the last years, the craft has been the focus of many debates and reflections. In fact, many researchers, have been highlighted the economic and cultural value that the craft produces in the development of the territories, enhancing local identities and traditions. In Campania region, where is focused the attention in this work, crafts, especially the artistic one, is characterized by small and micro enterprises, in most cases characterized by a family-run. The article tries to give back the current framework of artistic craft in Campania, trying to understand the main aspects that characterize today the sector and its developmental lines. What seems to emerge is a complex and mixed framework: artistic craft is marked by obvious peculiarities; for this reason is an interesting test to analyze change and innovation required for economic revitalization of the sector but also of the territory. [Publisher's Text].