Materialism and consumer socialization : a semiotic analysis of personal loan advertisements

P. 60-79

• Artikel aus derselben Ausgabe (einzeln erhältlich)

  • Editorial = Editoriale
    Artikel abrufen
  • Introduction to Don E. Schultz's Manifesto
    Artikel abrufen
  • Caught in an academic time warp?
    Artikel abrufen
  • Un nuovo approccio di misurazione dell'efficacia della comunicazione pubblicitaria con le equazioni strutturali a variili latabenti
    Artikel abrufen
  • Materialism and consumer socialization : a semiotic analysis of personal loan advertisements
  • An empirical research of corporate reputation in China
    Artikel abrufen
  • Documents
    Artikel abrufen
  • Doc. 1 : advertising as a unique field : overview and connections among advertising topics and theories
    Artikel abrufen
  • Doc. 2 : compilation of theories & theoretical concepts and selected references
    Artikel abrufen
  • Doc. 3 : introduction to the phenomenon of advertising
    Artikel abrufen
  • Recensioni
    Artikel abrufen

  Mehr anzeigen
• Informationen

  DOI: 10.1400/209545

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209545